My Better is Funnier Than Your Better

Ian thinks this commercial is hilarious. It, or an equally amusing shorter version, play frequently during the college basketball tournament. Ian almost snorted a grape out his nose when it appeared during supper tonight. After supper, he retired to the toy room to unwind from a strenuous day of potty training, but ran into the living room laughing as soon as he heard the distinctive bass line.

I'm not sure what to make of his fascination. Maybe he's a fierce competitor, determined to laugh at the bold proclamations of those who would try to best him. Maybe he recognizes the pretension of the commercial, and that over the top aura tickles his sophisticated sense of humor. Or maybe his sense of humor is out of whack, and he just finds that distinct bass line hilarious.